Guerrila Marketing

My friend recommend this book. You can download it Guerrila Marketing, by: Jay Conrad


The Guerrilla Marketing concept was created by Jay Conrad Levinson. It has become a phrase that has taken on the meaning of mean non-traditional, low-cost, highly effective marketing effort. Use the resources below to learn how you can become a guerrilla with your in own marketing efforts.

The need for guerrilla marketing can be seen in the light of three facts:

1. Because of big business downsizing, decentralization, relaxation of government regulations, affordable technology, and a revolution in consciousness, people around the world are gravitating to small business in record numbers.
2. Small business failures are also establishing record numbers and one of the main reasons for the failures is a failure to understand marketing.
3. Guerrilla marketing has been proven in action to work for small businesses around the world. It works because it's simple to understand, easy to implement and outrageously inexpensive.
Guerrilla marketing is needed because it gives small businesses a delightfully unfair advantage: certainty in an uncertain world, economy in a high-priced world, simplicity in a complicated world, marketing awareness in a clueless world."